ecommerce

The lifecycle of an online store: welcome, cart recovery, thanks and review, replenishment, winback, and a VIP thank-you.

See the emails this blueprint sends

Automations

Automation	What it does
abandoned-checkout	Reminds someone who left items in their cart, twice at most.
first-order-thanks	Thanks a first-time customer, then asks how the order went once it arrives.
replenishment	Reminds a regular customer to reorder before they run out.
vip	Thanks a customer who has spent past the VIP threshold.
welcome	Introduces the store to a shopper who has not ordered yet.
winback	Invites a customer back who has not ordered in months.

Events it needs

These are names your own app sends through track, not names Cowliss defines. Rename them in the copied files to whatever your app already sends.

Event	Named by
checkout.started	abandoned-checkout
order.delivered	first-order-thanks
order.placed	abandoned-checkout, first-time-buyers, lapsed, repeat-buyers, replenishment, welcome, winback
product.viewed	welcome

Traits it reads

These are traits your own app sends through identify, and the blueprint’s segments compare them. Until your app sends one, nobody matches.

Trait	Read by
email	welcome
lifetimeValue	vip-customers

Segments

Segment	Who is in it
first-time-buyers	Placed one order and has not ordered again.
lapsed	Ordered at some point, and nothing in the last 120 days.
repeat-buyers	Placed at least two orders.
vip-customers	Lifetime spend of 500 or more.

Copy it

cow init --blueprint ecommerce

Every file above lands in your repo, yours to edit. In a repo that already has a cow.json, add it with cow add blueprint ecommerce instead.